Men's Shaving Products, Intent to Buy

powered by Amex Advance℠
Audience ID UAA0001
These guys love a good shave…and a good deal. This audience is responsive to subscription and trial offers for all things shaving and grooming. Interested in the promotions of brands known for their shaving expertise, they are willing to try out the latest new products. They are responsive to subscriptions, but can also be counted on to explore new products in subsequent cross-promotions once they become customers. While value is important, the right feel of the razor and smell of the product makes them ideal prospects for quality men’s grooming products and the full range of offerings, from old school shaving kits, brushes, and soaps to the latest in razor technology.
  • 17%
  • 83%
  • 61%
  • 56%
  • 40
  • $87K
  • 3
  • Audience size
    15,516,000
  • CPM by tier
    $1.00 / $1.50 / $2.00