Luxury Auto Aficionados, Intent to Buy

powered by Amex Advance℠
Audience ID UAA0002
Connoisseurs of the automotive arts, these are likely buyers of luxury nameplates, both imported and domestic. This audience’s purchasing propensity and capacity for upscale automotive brands extends to the super-premium, legendary European automakers. These aficionados’ appreciation of style, craftsmanship, and performance transcend brand, making them ideal candidates for exploring multiple nameplates that all evoke the same ethos of exquisite form and function. Their interest in these beautiful automobiles spans new, used, parts, and service, as well as driving clubs and motorsports events.
  • 51%
  • 49%
  • 73%
  • 46%
  • 56
  • $113K
  • 5
  • Audience size
    14,901,000
  • CPM by tier
    $1.00 / $1.50 / $2.00