Credit Monitoring Services, Intent to Buy

Audience ID USP0011
Concerned about both credit score monitoring and preventing identity theft, this audience is receptive to offers from organizations like Experian, Equifax, and Transunion. Whether looking for periodic FICO credit scores, continuous monitoring, or credit alerts, they look to reputable brands that make them feel secure through the increased knowledge and insight they gain from such services. This audience is tuned to deliver consumers willing to go beyond free annual reports and become paid subscribers. This interest in identity protection goes beyond credit monitoring and includes other protective services like those delivered by LifeLock and Identity Guard. While concerned about credit and financial health, this audience also represents savvy credit card users open to advantageous offers to become cardholders.
  • 56%
  • 44%
  • 56%
  • 52%
  • 48
  • $108K
  • Audience size