Women's Upscale Athletic Apparel, Intent to Buy

powered by Amex Advance℠
Audience ID UAA0009
This audience chases active wear and is looking to buy, as long as the fit is right, the lines are clean, and the brand is responsible. They buy from retailers, both online and off, that offer fresh new looks that inspire performance. They meditate and exercise regularly. And, thanks to wearable tech, they know how their body responds down to the heartbeat. Consumers in this audience need clothing and accessories to support not only their athletic lifestyle but their fashion sensibility. Women’s apparel brands will find this audience responsive to offers and promotions that help women enhance their focus on well-being, life balance, and great style.
  • 59%
  • 41%
  • 66%
  • 57%
  • 48
  • $110K
  • 5
  • Audience size
    14,586,000
  • CPM by tier
    $1.00 / $1.50 / $2.00