Over The Top Internet Television Intent to Subscribe

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Audience ID UAA0100
Members of this audience place a premium on enjoying streaming television services, with a propensity to subscribe to one or more of the wide range of choices that deliver their favorite programs, movies, sporting events, and more. These likely subscribers appreciate having a choice of programming that suits each member of the family, so everyone can watch whatever they want, whenever they want, throughout the home. Advertisers seeking to reach likely subscribers of OTT television services will find this audience uniquely responsive to their offers, bundles, and promotions.
  • 58%
  • 42%
  • 59%
  • 48%
  • 46
  • $82K
  • 3
  • Audience size
    76,297,000
  • CPM by tier
    $1.00 / $1.50 / $2.00