Contemporary Upscale Home Décor, Intent to Buy

Audience ID USP0018
This audience of home décor and design enthusiasts is likely to make repeat, high-dollar purchases. Whether decorating a bedroom or purchasing new furniture and lighting for the living room, the home becomes a canvas and designer brands like Ethan Allen, Karastan, and Holly Hunt are the palette for creating an artful home. Likely to take cues from magazines like Traditional Home and Martha Stewart Living, or the online posts of brands like Wallpaper and Apartment Therapy, you’ll probably find these home décor aficionados exploring offerings from brands with a commitment to fine design. Their purchase tendencies extend throughout the home, and can include gourmet kitchen appliances as well as premium quality patio furniture for their outdoor living spaces.
  • 58%
  • 42%
  • 63%
  • 55%
  • 50
  • $108K
  • Audience size