Privacy Policy

Overview

This privacy policy applies solely to the privacy practices of UltimateAudiences.com and the services, features, and functions available through it (collectively, the Site) and the information you submit through the Site. By using the Site, you consent to these practices. Your use of the Site is also governed by our terms of use.

This overview section summarizes the privacy policy, and you may refer to the sections below for additional detail on our information collection, use and sharing practices. The Site is provided by Ultimate Data, a division of Wiland, Inc. As used in this policy, “we,” “us,” “our” and similar terms refer to Ultimate Data. “You,” “your” and similar terms refer to you, if you are an individual, and also to the organization you represent if you are accessing the Site on behalf of a legal entity, such as a corporation or other company, a trust or a non-profit organization.

We collect several types of information from you when you use the Site. We may collect information that identifies you (we refer to this in this privacy policy as “personal information”) such as when you fill out a form or request information. We also collect information about how you interact with the Site, and we collect technical information about the hardware and software you use to access the Site. We do not knowingly collect information we consider to be sensitive through the Site and you should not submit sensitive information through the Site. 

We use the information we collect to support your relationship with Ultimate Data and to improve the Site and our business. We may also collect information you provide us to identify you on a non-personally identifiable basis across other websites for advertising purposes. We may share the information collected through the Site with third parties that assist Ultimate Data operating the Site and with select Ultimate Data partners to pursue our business. Please see below for information on contacting us about privacy issues or for questions about this privacy policy. The sections of the privacy policy below give important details that explain the summary above, and we encourage you to review the entire policy.

Information We Collect

We collect several different categories of information when you use the Site, which include personal information and other information about you and your organization, information about how you use the Site, and technical information about your devices and software.

Personal Information

Through the Site you may request that audiences be deployed to your ad platform of choice, and request information from Ultimate Data, including information on Ultimate Audiences and other Ultimate Data products and services. To enable this, Ultimate Data will request that you submit personal information such as your name, phone number, postal address and email address. We may also collect other information such as your job title, your organization, the industry in which you work, and your product interests or preferences. When you request access to one of our audiences, we may also ask you for information so that we can deploy the audience to the requested digital platform. We receive information from other sources, such as data partners, outside of the Site, which may include information about you or your organization and may be combined with information we collect through the Site in order to have a more complete view of our clients and prospective clients. We collect your personal information through the Site in obvious ways through accurately-labeled forms and input fields. 

In some instances, we may combine other types of information about you with personal information, such as deriving geographical location from your IP address and combining behavioral data about your usage of the Site with your name. If we combine other types of information about you with your personal information, we will treat the combined information as personal information.

The Site does not knowingly collect, accept, or store sensitive information such as: Social Security Numbers, driver’s license numbers or records, banking information, credit card numbers, criminal records, doctor or hospital records, or children’s information. We ask that you not submit this type of information through the Site. Of course, we cannot control what information you choose to submit to us. If you submit such information we will use and share it in accordance with this privacy policy. 

The Site is meant for a general adult audience. We will not knowingly create, collect, or store information from persons younger than thirteen years of age through the Site. If we learn that we have collected information about someone under the age of thirteen through the Site we will delete that information as soon as practicable. It is a violation of the Site terms of use for persons under thirteen years of age to submit their personal information through the Site.

Other Information

We collect certain non-personally identifiable information about you through the Site in various ways. For example, we collect information to enable us to identify you online across the internet on a non-personally identifiable basis. This information may be collected through cookies, web beacons or other technology that is not combined with personal information. We do not combine your personal information with your online behavior from other websites. For additional information on these technologies, please see Cookies & Other Information Storage Technology, below.

We also collect information relating to your access to the Site and how you use it on a non-personally identifiable basis. For example, we collect information about how you use the Site such as the pages you visit, the time you spend on each page and with which content you interact as well as any search parameters you use. We also collect information about the hardware and software you use to interact with the Site such as your browser version, or whether you have certain browser add-ons enabled. This information may also include the unique id of your mobile device or your computer’s IP address or the location data associated with those identifiers.

How We Use and Share Information

Personal Information

Our relationship with you. We will use your personal information to support your relationship with Ultimate Data, such as to improve the Site, to personalize your experience at the Site and to provide you technical support for the Site. We also use your personal information to notify you of service and product updates, new products, or events we may be hosting or attending as well as to provide you other related information from us. We may use your personal information to interact with you on third party social networks. Our interactions with you on a third party social network would be subject to that network’s privacy policies and terms of use.

Improve Products and Services. We may use your personal information to evaluate and improve our products, services, marketing and business processes.

Third Parties. We may share your personal information with trusted third party service providers who help us administer the Site, conduct our marketing and otherwise operate our business. We require these third party service providers to use this information only for purposes of providing services to Ultimate Data and consistent with this privacy policy. Please see Third Party Tools and Services, below for information on how certain third party tools of services may collect your information when you use the site.

Legal Process. We will comply with applicable law and legal process even if it requires that we disclose personal information. However, we will seek to make all required disclosures in accordance with applicable law. If we consider it advisable, in order to ensure the safety or security of others or to avoid fraud or harm to our business or systems, we may disclose your personal information to the extent necessary to mitigate the threat.

Corporate Transactions. If all or part of our company is sold, merged or otherwise transferred to another entity (including in connection with any bankruptcy or similar proceedings), previously collected personal information may be transferred to the relevant third party.

Other Information

We may use, transfer, and disclose types of information that we collect through the Site other than personal information for any purpose, except where applicable law requires otherwise. These uses may include, among other things:

  • helping us better understand your user experience while on the Site and helping us improve and develop the Site and Site content 
  • facilitating advertising across the web for us and for third parties
  • improving our products, services, marketing, and business processes

Cookies & Other Information Storage Technology

UltimateAudiences.com and third parties use cookies and similar information storage technologies like web beacons, HTML5 local storage and more in connection with the Site to share with one another non-personally identifiable versions of user information collected at this site. We may use that information to link to and issue non-personally identifiable cookies containing demographic or intent-based data for online behavioral advertising purposes. Such cookies do not contain personally identifiable information. 

There are many tools you can use to limit the amount and type of device information websites collect. You could, for example, disable cookies in your browser or use an ad-blocking program. You are welcome to do so, and none of this will violate either this privacy policy or the Site terms of use. But disabling or circumventing certain features may affect your experience at the Site. If you would like to opt out of online behavioral advertising, you may do so here: http://www.aboutads.info/choices.

Do Not Track Signals: This Site does not respond to browser “do-not-track” signals or similar mechanisms. 

Email and UltimateAudiences.com

We may send you surveys or other messages requesting your feedback regarding the Site or to contact you about our products and services. You should be aware that we may be required by law to contact you in certain circumstances. If you would like to opt out of email communications from Ultimate Data, please use the link located at the bottom of the email you received or submit the request through our privacy contact form. Some non-marketing communications are not subject to general opt-out, such as communications related to product or service fulfillment or transactions and other support related information, our events for which you have registered, disclosures to comply with legal requirements, and (where permitted by law) quality assurance surveys.

Security

We use commercially reasonable administrative, technical, personnel, and physical measures to safeguard the security of all of the information collected by the Site. Additionally, all of our employees are aware of and subject to our privacy policy and our security protocols. We undergo an annual security audit in an effort to ensure that our systems are secure. We principally store your information on servers located in the United States, but certain of our service providers may store information for us worldwide.

Third Party Tools & Services

The Site may link to, include content from or integrate with websites, services or tools of third parties. Examples of this might include third party platforms on which our products and services can be made available or tools provided by third parties to assist in the operation of the site (such as Google reCaptcha, which we use to verify that individuals rather than bots are accessing our site or submitting information to us, or social sharing buttons, which permit individuals to share content from our site using the third party social network). These third parties may collect information about your visit to the Site. We are not responsible for the privacy practices of any of these third party sites, services or tools. We encourage you to familiarize yourself with the privacy policies of these other services and websites if you have any concern about how they treat your personal information.

Policy Updates

This privacy policy is the primary means by which we notify you about our collection and use of your information through the Site. The privacy policy is subject to future changes. Any future version of the Policy generally becomes effective at the time the Site posts it to the web. If we make material changes that affect how we use or share your information we will post a prominent notice in this section of this privacy policy notifying users when it is updated. By using, and continuing to use, the Site you agree to this Policy.

Contact Us

Ultimate Data has appointed a Chief Privacy Officer. If you believe your personal information has been used in a way that is not consistent with this privacy policy, or if you have further questions related to this privacy policy, please contact the Chief Privacy Officer through our privacy contact form or by sending a letter to our corporate headquarters at the following address:

Chief Privacy Officer, Ultimate Data
7420 East Dry Creek Parkway
Niwot, CO 80503

Last Updated May 10, 2018